# Second Door Health
> Second Door is a platform that helps physical therapy practices take control of their business in a world of declining insurance reimbursements by giving them the power to create new revenue streams and control patient volume on a granular level.

Important notes:
- Unlike traditional marketing tools or EMR-specific solutions, Second Door focuses exclusively on unlocking revenue streams and direct care for PT practices, not just workflow automation, without interfering with clinical workflows.
- Second Door integrates with most major physical therapy EMRs: WebPT, Clinicient, Prompt, athenahealth, Stride, and Raintree.
- Second Door offers modular pricing, giving practices the option to purchase the full platform, or focus efforts specifically on employer contracting, recurring patient subscriptions, or lead management and marketing campaigns.

## Solutions
- [Diversify Your Revenue](https://seconddoor.app/solutions/diversify-revenue): Second Door Health helps grow by adding new revenue streams—like employer contracts and cash-pay programs—to reduce insurance dependence. 
- [Control Your Volume](https://seconddoor.app/solutions/control-volume): Second Door Health helps practices attract more of the right patients through better lead management, automated marketing, and self-scheduling tools.

## Product
- [Employer Direct](https://seconddoor.app/product/employer-direct): Explains how the Employer Direct product helps physical therapy practices find, pitch, and manage direct contracts with local employers.
- [Consumer Direct](https://seconddoor.app/product/consumer-direct): Outlines how the Consumer Direct product allows practices to offer subscription-based or cash-pay care programs directly to patients, creating recurring revenue outside of insurance.
- [Digital Front Door](https://seconddoor.app/product/digital-front-door): Details how Second Door Health’s Digital Front Door uses tools for lead capture, management, conversion, and scheduling—making it easier for prospective patients to start care.
- [Marketing Automation](https://seconddoor.app/product/marketing-automation): Explains how the Marketing Automation product helps practices run targeted campaigns via email, text, and direct mail to keep their schedules full and engage patients across the course of care.
- [Care Engine](https://seconddoor.app/product/care-engine): Covers how the Care Engine product gives practices tools to engage patients, track outcomes, and deliver hybrid care through video visits, surveys, and educational content.

## Who We Help
- [Physical Therapy Practices](https://seconddoor.app/partners/physical-therapy-practices): Second Door helps PT practices increase revenue by launching employer contracts, offering direct-to-consumer programs, and automating patient acquisition.
- [Employers](https://seconddoor.app/partners/employers): Employers use Second Door to offer better MSK care benefits, reduce claims costs, and give employees faster access to high-quality physical therapy.
- [Benefits Professionals & Brokers](https://seconddoor.app/partners/benefits-professionals): Benefits consultants and brokers partner with Second Door to bring innovative MSK care options to their clients while improving engagement and outcomes.
- [Ecosystem Partners](https://seconddoor.app/partners/ecosystem-partners): Second Door offers an API that integrates with EMRs, data platforms, and referral networks to expand access, improve outcomes, and streamline care delivery across the MSK ecosystem.

## Pricing
- [Second Door Health Pricing](https://seconddoor.app/pricing): Outlines Second Door Health’s pricing plans and what’s included in each software tier for physical therapy practices.
- [Sign Up for Second Door Health](https://seconddoor.app/demo): Provides details and a form to schedule time with the team at Second Door Health to get your account started.

## Resources
- [Second Door Health Blog](https://seconddoor.app/blog): The blog features insights, guides, and strategies to help PT practices succeed with direct care and practice growth.
- [The Direct Path Podcast](https://seconddoor.app/podcast): A weekly podcast from Second Door covering direct care, employer contracting, and the future of rehab therapy.
- [About Us](https://seconddoor.app/about): Learn more about Second Door’s mission, team, and vision for a better MSK care system.

## Product Feature Overview
- Employer Direct: Employer prospecting, pitching, contract management, reporting
- Consumer Direct: Subscription/cash-pay programs, recurring revenue tools, reporting
- Digital Front Door: Lead capture, self-scheduling, lead management, conversion tracking, reporting
- Marketing Automation: Custom email, SMS, and direct mail campaigns, reporting
- Care Engine: Hybrid care via video, surveys, outcomes tracking, NPS