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Episode Summary

As digital MSK platforms continue to attract attention—and contracts—physical therapists are left asking: what does this mean for the future of the profession?

In this episode, we explore the evolving landscape of physical therapy and the challenges posed by digital musculoskeletal (MSK) solutions. The discussion centers on the importance of proactive adaptation, the role of physical therapy as a primary care method, and the need for the profession to embrace innovation to remain relevant and effective.

Key Takeaways:

  • Digital Disruption: The rise of digital MSK platforms is reshaping patient expectations and care delivery models.
  • Proactive Adaptation: Physical therapists must take initiative, embracing new technologies and care models to stay ahead.
  • Primary Care Role: Emphasizing physical therapy’s position as a primary care method can enhance its value proposition in the healthcare system.
  • Innovation and Collaboration: Engaging in strategic partnerships and continuous innovation is crucial for the profession’s growth and sustainability.
“We don’t need to wait for someone to invite us to the table. We need to show up, own our impact, and lead.” – Drew Contreras

This conversation serves as a call to action for physical therapists to recognize the shifting dynamics in healthcare and to position themselves at the forefront of change.