CUSTOMER STORY
How Forever Fit turned organized chaos into a 10% lift in conversion.
Katarina McDoom’s team had a process that worked. Second Door made it measurable, and better.
MARYLAND (DC & BALTIMORE) · 11 LOCATIONS · PROMPT · CUSTOMER SINCE OCTOBER 2025
+10%
lead conversion
50%
drop in inbox volume
11
clinics, one source of truth
IN THIS STORY
Inbox
Every channel in one place
Digital Front Door
Web leads that convert
Marketing Automation
Nurture flows for every lead
Marketing & Operations
THE CHALLENGE
A hurricane that worked.
Forever Fit’s lead process worked, held together by Katarina’s spreadsheets and her team’s hustle. Web leads landed in an email inbox someone had to remember to check, then got forwarded by hand to the right clinic. Faxes sat in the EMR.
Every month, Katarina printed the web leads, looked each one up in the EMR and tallied conversion by hand. The numbers were accurate, but they cost her hours she couldn’t spend growing the practice.
THE SOLUTION
One source of truth.
Every web lead, fax and phone call now flows into Second Door with channel attribution built in. Katarina can see where conversion happens, by channel, by clinic and by referring provider.
Marketing Automation handles what the team can’t. Web leads that don’t respond drop into a nurture flow, and fax referrals feed provider-specific follow-up. Clinic and regional directors see the same numbers as admins, in real time.
“It definitely felt like this very daunting, like, whirlpool of information before Second Door.”
KATARINA MCDOOM, MARKETING & OPERATIONS
THE IMPACT
Better numbers, better days.
Forever Fit lifted lead conversion 10%, cut inbox volume in half and put 11 clinics on one source of truth. Next, the team is adding Petey on top of the same foundation.
IN THEIR WORDS
Katarina McDoom · Marketing & Operations, Forever Fit Physical Therapy & Wellness
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