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Your Guide to What’s Next in MSK Care

Explore the latest articles, downloads, and podcast episodes designed to help you increase revenue, improve care, and lead with confidence.

Marketing & Lead Conversion

Physical Therapy Marketing Audit Guide

Download this free PT marketing audit to help your clinic improve lead capture, reactivation, and ROI. Spot gaps, streamline workflows, & boost patient volume.
photo of Doug Houvener
Doug Houvener
Head of Marketing at Second Door
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Practice Growth & Revenue

The PT Owner’s Guide to CRM: What It Is and Why It Matters

A CRM isn’t just for big sales teams. Learn how physical therapy clinics use CRMs to manage referrals, track employer outreach, and grow smarter.
photo of Scott Hebert
Scott Hebert, PT, DPT
CEO & Co-Founder at Second Door
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A woman checks opens an email from her physical therapist, informing her of a new program that's been launched.
Marketing & Lead Conversion

5 Emails That Every PT Practice Should Be Sending

From welcome messages to reactivations, these 5 automated emails help PT practices reduce no-shows, boost reviews, and keep patients coming back.
photo of Doug Houvener
Doug Houvener
Head of Marketing at Second Door
Read Now

Latest Podcast Episode

Episode
4

What Every PT Should Know About Selling to Brokers

Dave Kerrigan breaks down how brokers work, what drives their decisions, and how PTs can sell employer-direct care solutions that stand out.

Watch Episode
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Latest Blog Posts

A physical therapy practice owner shakes hands with a local business owner.
Employer Contracting

An Introduction to Direct to Employer Contracting (D2E)

D2E contracting lets employers bypass insurance & partner directly with PTs. Learn how it works, how it differs from work comp, and why it’s gaining traction.
A patient interacts with her physical therapy provider's digital front door using her phone.
Care Delivery & Outcomes

What Is a Digital Front Door in Healthcare?

A digital front door helps patients access care with ease—via scheduling, triage, reminders, & more. Learn why it’s essential infrastructure for modern clinics.
A person holds their lower back, a common source of MSK complaints.
Care Delivery & Outcomes

Understanding MSK in Healthcare

Musculoskeletal (MSK) health is one of the top drivers of disability and healthcare costs worldwide. We break down what MSK means and how to help manage it.
A prospective patient reviews local results for physical therapy on Google.
Marketing & Lead Conversion

How Physical Therapy Practices Can Rank Higher on Google

Ranking locally on Google isn’t just nice to have—it’s essential. Learn the top strategies for boosting your local SEO and turning searchers into patients.
Second Door Health's Employer Discovery Guide.
Employer Contracting

Employer Discovery Guide for Physical Therapists

Download the Employer Discovery Guide to learn how PTs build trust, uncover needs, and position MSK care to close employer contracts—step by step.
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