Target the Right Patients, Automatically

Use rules based on payer, visit type, timing, or case status to send the right message at the right time.

Run Campaigns That Convert

With millions of emails sent across our network, we know what gets patients to take action—and we’ve built those insights into every template.

Build the Campaigns You Need

Whether it's reactivations, reminders, welcome messages, review requests, or a one-off—launch the right message at the right time.

Product features

Turn Patient Interactions Into High-Performing Campaigns

Run Targeted Campaigns That Drive Action

automated outreach

email & SMS

reviews

Send automated, multi-step campaigns based on patient data and behavior. Whether you’re reactivating patients, sending updates, or asking for reviews—every message goes out at the right time, to the right person, no manual work required.

Use Smart Segmentation to Personalize Outreach

patient lists

rule-based logic

dynamic filters

Generate dynamic patient and lead lists based on real-time data like visit history, payer, appointment type, and more. Automate outreach based on these dimensions to keep your schedule full with the right patients.

Start Fast with Proven Campaign Templates

pre-built campaigns

easy setup

a/b tested

Choose from a library of high-performing campaigns built specifically for PT practices. From reactivations to reviews, launch effective outreach in minutes—no blank page required.

Track What Works and Improve Over Time

performance insights

engagement metrics

campaign reporting

Measure open rates, clicks, and conversions across every campaign. See what’s driving results and fine-tune your outreach with clear, actionable data.

pricing

Pricing to Fit Your Business Needs

Marketer
$199/mo, per location

For practices looking to increase patient volume & improve conversion

Custom branded digital front door
Track & route inbound leads
Manage leads from a single dashboard
Build automated email, direct mail, & SMS campaigns
Complete

Best Value

$399/mo, per location

For practices that are ready to go all-in on the Direct Care model

Access the full Second Door platform:
Employer Contracting
Cash Subscriptions
Digital Front Door
Marketing Automation
Care Engine

Automate Patient Outreach That Drives Real Results

Run follow-ups, reactivations, and targeted marketing with campaigns built for busy PT teams—no extra lift required.