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Practice Growth & Revenue

The PT Owner’s Guide to CRM: What It Is and Why It Matters

A CRM isn’t just for big sales teams. Learn how physical therapy clinics use CRMs to manage referrals, track employer outreach, and grow smarter.
A woman checks opens an email from her physical therapist, informing her of a new program that's been launched.
Marketing & Lead Conversion

5 Emails That Every PT Practice Should Be Sending

From welcome messages to reactivations, these 5 automated emails help PT practices reduce no-shows, boost reviews, and keep patients coming back.
Marketing & Lead Conversion

Physical Therapy Marketing Audit Guide

Download this free PT marketing audit to help your clinic improve lead capture, reactivation, and ROI. Spot gaps, streamline workflows, & boost patient volume.
A physical therapy practice owner shakes hands with a local business owner.
Employer Contracting

An Introduction to Direct to Employer Contracting (D2E)

D2E contracting lets employers bypass insurance & partner directly with PTs. Learn how it works, how it differs from work comp, and why it’s gaining traction.
A patient interacts with her physical therapy provider's digital front door using her phone.
Care Delivery & Outcomes

What Is a Digital Front Door in Healthcare?

A digital front door helps patients access care with ease—via scheduling, triage, reminders, & more. Learn why it’s essential infrastructure for modern clinics.
A person holds their lower back, a common source of MSK complaints.
Care Delivery & Outcomes

Understanding MSK in Healthcare

Musculoskeletal (MSK) health is one of the top drivers of disability and healthcare costs worldwide. We break down what MSK means and how to help manage it.
A prospective patient reviews local results for physical therapy on Google.
Marketing & Lead Conversion

How Physical Therapy Practices Can Rank Higher on Google

Ranking locally on Google isn’t just nice to have—it’s essential. Learn the top strategies for boosting your local SEO and turning searchers into patients.
Second Door Health's Employer Discovery Guide.
Employer Contracting

Employer Discovery Guide for Physical Therapists

Download the Employer Discovery Guide to learn how PTs build trust, uncover needs, and position MSK care to close employer contracts—step by step.
A patient sits inside the lobby of a healthcare office, looking frustrated.
Care Delivery & Outcomes

The Hidden Drivers of Musculoskeletal Healthcare Costs

A small group drives most MSK costs. Learn the key predictors of high vs. low utilization—and what providers can do to improve outcomes and reduce spend.
a woman uses her employer benefit to do some physical therapy exercises
Employers

Improving Workplace Wellness Programs: Part 2, Extending Wellness Challenges to Digital MSK and Physical Therapy Practices

Digital-only MSK care often falls flat. Here’s how hybrid physical therapy programs can drive better enrollment, access, and outcomes.
a woman walking into a clinic to greet her therapist while viewing her upcoming appointment on a mobile device
Care Delivery & Outcomes

The Best of Both Worlds: Why Hybrid Care Works for Patients and Providers

Hybrid care blends virtual and in-person services to support better outcomes, improve access, and ease burnout—for both patients and providers.
a physical therapy practice owner shakes hands with a local employer
Employer Contracting

Breaking Free from Insurance: How Employers and Providers Can Cut Out the Middleman

Insurers profit while care suffers. See how direct employer-provider contracts offer a better path for all.
a busy professional checks her phone while walking down the street
Employers

Improving Workplace Wellness Programs: Part 1, Overcoming Barriers to Engagement

Wellness programs often miss the mark. Here’s how to break down barriers and design inclusive, high-impact programs your employees will actually use.
a frustrated therapy practice owner ponders their options for sustainable growth
Practice Growth & Revenue

Your Schedule is Full, So Why Are You Still Struggling?

If your schedule is packed but margins are thin, it’s not your fault. Here’s why more visits aren’t the answer—and what to do instead.
a business owner looks at reporting showing their rising msk claims
Employer Contracting

Why Employers Struggle with MSK Costs—and How PTs Can Help

MSK issues are draining employers. Learn why PTs are the cost-saving solution self-funded plans need most.
a sign in front of a clinic advertising walk in appointments
Practice Growth & Revenue

Why Direct Access Alone Isn’t Enough: The Next Step for Physical Therapists

Direct access lets patients start PT without referrals—but is it enough? Here’s why providers should think even bigger.
a concerned patient sits in the lobby of a medical practice
Industry Insights

The Hidden Healthcare Gap: Why Millions Can’t Afford to Use Their Insurance

Having insurance doesn’t mean care is affordable. Learn why underinsurance is rising—and how PTs can help close the gap.