the problem

Your Schedule Drives Your Revenue

Even busy clinics can struggle to stay profitable. That’s because visit type, payer mix, and scheduling patterns make or break margins—and most practices don’t have the tools to influence them. You're stuck reacting to volume instead of shaping it.

The solution

Control Your Volume Without Adding More Work

Second Door gives you the insight and tools to shape your schedule proactively—prioritizing high-value visits and reducing friction. Whether you're booking new patients, reactivating past ones, or engaging subscribers, every decision can support your bottom line.

Optimize Scheduling Rules

Route visits based on payer, provider availability, or visit type—automatically. That means more control over margins without micromanaging your front desk.

Increase the Right Volume

Capture, qualify, and convert patients to support the dynamics of your practice—so you’re not just filling the schedule, you’re strengthening it.

Shape Your Mix Over Time

Use reporting and automation to gain insights on scheduling compliance and adjust your payer mix in near-real time with intelligent routing.

Features

A Platform for Maximizing the Value of Your Operations

Second Door helps you drive the kind of volume that improves your margins, your therapist satisfaction, and your outcomes.

A smiling front desk person greets a patient walking through the door

Prioritize High Value Visits Automatically

Use smart booking rules to control how patients are scheduled—using rules for payer, location, condition, visit type, and more.

A physical therapy patient reviews a text message he just received from the practice

Target Campaigns to the Right Patients

Build dynamic segments using patient data to fill your schedule with visits that matter most to your business.

A physical therapist makes a deal with a local business owner to deliver MSK services

Drive Consistent, High Value Volume

Build direct partnerships with local employers to build a value-aligned program—without relying on physician referrals.

A woman signs up for a program as she's leaving a local physical therapy office

Launch Programs that Attract Self-Pay Demand

Offer recurring care plans that supplement your schedule and drive consistent revenue with visits you control.

The opportunity

Unlock Real Results, Not More Work

Better Margins Per Visit

Align visit flow with the services and payers that support your clinic's sustainability.

Visit & Value Alignment

Ensure your schedule supports your financial and clinical goals—without compromising care.

Smarter Use of Your Schedule

Match patient demand to provider availability and clinic goals.

More Visibility, More Control

Understand your visit patterns and shift your mix with purpose.

Take Back Control of Your Schedule

We’ll show you how to use data, automation, and smarter workflows to build a case mix that drives real margin.