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consumer direct
Turn Great Care Into Recurring Revenue



Incorporating cash pay into your practice doesn't mean having to move away from an in-network model. Leading practices use Second Door to build subscription programs that generate recurring revenue during care and post discharge.



Recurring Revenue, Simplified
Launch subscription plans that sit around in-network models. With the Second Door Plan builder, you can design packages that work for your practice and your patients.
Member Management on Autopilot
By working alongside your existing digital front door, Second Door makes sign up, plan selection, and payment capture, and failed payment retry a breeze.
Streamlined Integration
Continuing using the tools your practice already uses to schedule, treat, and document. Second Door sits on top of your EMR and auto-invoices based on plan design.
Product features
Build, Deliver, and Grow Your Subscription Offerings

Create Subscription Plans Patients Actually Want
Plan builder
Recurring Payments
Usage based payments
Grow recurring revenue by designing cash-pay programs that sit around care delivery, or kick in post discharge. Develop sophisticated plans that combine recurring subscriptions with usage based pricing to match the needs of your patients.




Track and Support Every Member Relationship
Member dashboard
status tracking
account management
View and manage all active, paused, or canceled memberships in one place. Keep tabs on plan details, payment status, and member engagement without the spreadsheet sprawl or multiple systems.




Automate Billing and Offer a Branded Member Experience
Automated Payments
Member Portal
Custom Branding
Bill members automatically, track usage, and offer a branded portal to manage their plan. It’s a seamless experience for your patients—and one less task for your team.




Show the Value of Your Cash Pay Programs
program insights
enrollment trends
performance tracking
Track enrollment, retention, and engagement across your subscription offerings. Use real-time insights to refine programs and show the impact to patients, staff, or partners.



pricing
Pricing to Fit Your Business Needs
For practices getting started with cash pay programs & subscriptions
For practices with established cash pay looking to improve existing process
Best Value
For practices that are ready to go all-in on the Direct Care model
Build and Scale Your Cash Pay Subscription Program
Sell the programs patients want—with automated billing, member tools, and everything you need to grow recurring revenue from day one.