Recurring Revenue, Simplified

Launch subscription plans that sit around in-network models. With the Second Door Plan builder, you can design packages that work for your practice and your patients.

Member Management on Autopilot

By working alongside your existing digital front door, Second Door makes sign up, plan selection, and payment capture, and failed payment retry a breeze.

Streamlined Integration

Continuing using the tools your practice already uses to schedule, treat, and document. Second Door sits on top of your EMR and auto-invoices based on plan design.

Product features

Build, Deliver, and Grow Your Subscription Offerings

Create Subscription Plans Patients Actually Want

Plan builder

Recurring Payments

Usage based payments

Grow recurring revenue by designing cash-pay programs that sit around care delivery, or kick in post discharge. Develop sophisticated plans that combine recurring subscriptions with usage based pricing to match the needs of your patients.

Track and Support Every Member Relationship

Member dashboard

status tracking

account management

View and manage all active, paused, or canceled memberships in one place. Keep tabs on plan details, payment status, and member engagement without the spreadsheet sprawl or multiple systems.

Automate Billing and Offer a Branded Member Experience

Automated Payments

Member Portal

Custom Branding

Bill members automatically, track usage, and offer a branded portal to manage their plan. It’s a seamless experience for your patients—and one less task for your team.

Show the Value of Your Cash Pay Programs

program insights

enrollment trends

performance tracking

Track enrollment, retention, and engagement across your subscription offerings. Use real-time insights to refine programs and show the impact to patients, staff, or partners.

pricing

Pricing to Fit Your Business Needs

Consumer Starter
$99/mo, per location

For practices getting started with cash pay programs & subscriptions

Sell recurring subscription plans
Self-service payment & enrollment
Custom branded digital front door
Track & route inbound leads
Consumer Professional
$299/mo, per location

For practices with established cash pay looking to improve existing process

All features in D2C Starter, plus:
Launch targeted email & SMS
Build custom care programs
Drive renewals with automation
Complete

Best Value

$399/mo, per location

For practices that are ready to go all-in on the Direct Care model

Access the full Second Door platform:
Employer Contracting
Cash Subscriptions
Digital Front Door
Marketing Automation
Care Engine

Build and Scale Your Cash Pay Subscription Program

Sell the programs patients want—with automated billing, member tools, and everything you need to grow recurring revenue from day one.