Employer Discovery Guide for Physical Therapists
Most PT practices trying to sell to employers start with a pitch. But the truth is—if you haven’t uncovered what actually matters to the employer, your pitch will probably miss the mark.
Discovery isn’t just a step in the sales process. It’s the foundation of every successful partnership. It’s how you learn what’s costing them money, what’s frustrating their teams, and what they’ve already tried.
That’s why we created this Employer Discovery Guide for Physical Therapists—a tool to help you lead smarter conversations with employers and benefits leaders. Inside, you’ll find a structure for asking better questions, uncovering MSK pain points, and aligning your services to their goals.
Whether you’re new to employer outreach or refining your approach, this guide helps you move from generic selling to strategic conversations that convert.
Get the guide & start having better conversations.
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