CUSTOMER STORY
How PTI turned a trusted brand into more booked patients.
Ryan Christoff’s team brought every inbound channel into one place, so demand stopped leaking before it reached the front desk.
PENNSYLVANIA · 12 LOCATIONS
12
clinics on one system
1
front door for every channel
24/7
new-patient call coverage
IN THIS STORY
Digital Front Door
Every channel, one front door
Petey
Answers new-patient calls 24/7
Inbox
One queue the front desk can work
Ryan Christoff
President & COO
THE CHALLENGE
A known brand, leaking demand.
PTI spent years building one of Pennsylvania’s most recognizable PT brands. Patients knew them and referring physicians trusted them. But by the time a lead reached the front desk, too much of that demand was leaking out.
Inbound came in by phone, web forms, email, social and walk-ins, and each lived in a different system. There was no single source of truth, no consistent follow-up and no way to tell marketing what was working.
THE SOLUTION
Every channel, one front door.
PTI brought every inbound channel into one digital front door and one Inbox. Marketing finally had attribution it could trust, and the front desk had a queue it could actually work.
Petey picks up new-patient calls around the clock, so a lead that calls after hours gets an answer instead of a voicemail.
“We have a contract in hand and we have a verbal word from another broker that an employer wants to do a pilot with us.”
RYAN CHRISTOFF, PRESIDENT & CHIEF OPERATING OFFICER
THE IMPACT
More leads, converted faster.
Within months, PTI was converting more leads, faster. Ryan now points other practice owners to Second Door when they ask how PTI keeps growing.
PTI is now building direct contracts with employers.
IN THEIR WORDS
Ryan Christoff · President & Chief Operating Officer, The Physical Therapy Institute
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