The leading pt growth platform
Break Free From Insurance.
Go Direct.
As reimbursements shrink and costs rise, leading practices are partnering with Second Door to discover a new way forward.
Platform
One Platform, Designed for What Comes Next in PT
Second Door provides an all-in-one toolkit designed to help your practice grow. Whether you’re focused on creating new revenue streams, or driving more volume while optimizing payer mix, each solution works together to help you stay in control.
Diversify Your Revenue
Control Your Volume
Employer Direct
An all-in-one solution for managing the employer contract lifecycle from prospect to renewal.
Consumer Direct
Improve customer lifetime value by building and selling cash pay programs and subscriptions.
Digital Front Door
Capture & convert leads in a branded experience with visibility across the patient lifecycle.
Marketing Automation
Fill schedules with reactivation workflows and employer enrollment campaigns.
Diversify Your Revenue
Employer Direct
An all-in-one toolkit for managing the employer contract lifecycle from prospect to renewal.
Consumer Subscriptions
Improve customer lifetime value by building and selling cash pay programs and subscriptions.
Control Your Volume
Digital Front Door
Capture & convert leads in a branded experience with visibility across the patient lifecycle.
Marketing Automation
Fill schedules with reactivation workflows and employer enrollment campaigns.
product
Everything You Need to Grow Beyond Insurance
Access the tools you need for the next era of physical therapy.
Employer Contracting
Increase Revenue with Direct to Employer Contracts
Start selling directly to local, self-insured businesses with Second Door. Get everything you need to prospect, sell, deliver care and get paid by local employers.
Prospect and close deals with built-in CRM and collaboration tools
Customize plans, pricing, and eligibility for each employer
Track enrollment, utilization, and results with automated reporting
Request Early Access
Turn Your Services Into Recurring Revenue
Sell direct-to-consumer memberships with tools to create, promote, and manage cash-pay programs—no insurance needed.
Build and sell in-demand cash pay programs to patients
Automate enrollment, billing, discounts, and renewals
Manage memberships and results from a single dashboard
Lead Routing & Management
Convert More Leads—And Shape Your Schedule
Drive volume with a branded, automated digital front door that captures leads, notifies your team, and fills your schedule with the right patients.
Capture and qualify leads with branded, high-converting workflows
Apply smart booking rules and enable seamless self-scheduling
Track every step from ad click to appointment with full-funnel reporting
Marketing Campaigns
Stay Top of Mind and Keep Your Schedule Full
Run high-performing, automated outreach across email, SMS, and direct mail—no extra lift, just better patient engagement, retention, and reactivation.
Target the right patients with dynamic rules-based segmentation
Launch prebuilt campaigns or send one-time blasts in minutes
Reactivate, retain, and convert with full-funnel performance tracking
Care Quality & Reporting
Deliver Better Care—And Prove It
Engage patients, track outcomes, and run virtual care from one place—so you can scale quality and show value.
Capture outcomes and NPS data to track quality by location or provider
Run secure video visits with no extra tools
Build and deliver custom care programs (coming soon)
How Leading Practices Use Second Door
Leading PT clinics aren’t just working harder—they’re working smarter. Second Door helps them take control of who they serve, how they get paid, and where their growth comes from.
Diversify Your Revenue
Add new channels of payment with direct employer contracts and subscription care models.
Manage Your Volume
Use data, automation, and smarter scheduling to drive more high-value visits.
Your Path to a Direct Care Future
Whether you’re starting with a packed schedule or looking to rebuild margin, Second Door helps you take the next step—with value at every stage.
Right Now: Automate Marketing
Maximize patient volume with lead conversion tools and targeted campaigns.
Short Term: Manage Your Volume
Optimize case mix using smart booking rules, automation, and performance insights to maximize payment per visit.
Medium Term: Increase Patient Lifetime Value with Cash Pay
Launch cash pay programs and subscription offerings that drive additional revenue without adding additional expense.
Long Term: Establish Employer Contracts
Build direct employer partnerships that pay a fair rate and reduce administrative costs.
testimonials
Happy Customers
Second Door Health has completely transformed how we run our practice. From streamlining our scheduling and lead management to helping us secure employer contracts, it’s been a game-changer. The platform is intuitive, and the support team is incredible. We’ve seen measurable growth in revenue and patient satisfaction—highly recommend!
In addition to helping me jumpstart my direct-to-employer efforts, Second Door has delivered immediate value by implementing their digital front door and marketing automation tools. Together, they’ve helped increase website conversions and re-engage past patients, all while giving us a more efficient way to grow on both the clinic and employer sides.
Ready to Go Direct?
Join a growing network of practices taking back control—with smarter systems, better payers, and fewer admin headaches.
Latest Direct Care Insights
Explore proven strategies, real-world examples, and practical insights that show how practices are growing with Second Door.
