CUSTOMER STORY
How Progressive scaled four Alaska clinics on one system.
Tarah Sweeney replaced a stack of disconnected tools with one view of the lead journey, and the data to manage it.
ALASKA · 4 LOCATIONS
20
reactivations in two days
+9%
eval show rate
3 days
faster, referral to first visit
IN THIS STORY
Marketing Automation
Reactivation from live EMR data
Inbox
Leads, faxes and texts in one place
Reporting
Conversion by staff member
Tarah Sweeney
Owner
THE CHALLENGE
Instincts, but no proof.
Before Second Door, Progressive ran its front office the way most practices do: a digital front door, a faxing system, a newsletter platform and a reactivation process, all held together by spreadsheets.
The bigger problem was what that hid. Tarah couldn’t see which leads converted, which staff members performed best, or whether reactivation was doing anything at all.
THE SOLUTION
One view, from first contact to first visit.
Second Door replaced the stack. Leads, faxes, texts, emails, reactivations, newsletters and NPS now live in one place, so the front office sees the whole lead journey without switching between systems.
Rolling out across four clinics with a lean admin team went smoothly. “My admin team had no complaints,” Tarah says, “which is really tricky when you start a new software.”
“Marketing statistics are the hardest to get. If you’re not able to measure your marketing statistics, you’re not able to manage them.”
TARAH SWEENEY, OWNER
THE IMPACT
20 reactivations in two days.
Marketing Automation pulled past patients straight from Progressive’s EMR data and brought 20 of them back in the first two days. Referral-to-first-visit time dropped by three days, and eval show rates rose 9%, helped by automated pre-visit texts.
The data changed coaching, too. One front desk member converted leads 8% better than anyone else, so Tarah had her write the scripts and train the rest of the team.
IN THEIR WORDS
Tarah Sweeney · Owner, Progressive Physical Therapy
MORE CUSTOMER STORIES
